Customer Retention Marketing
A study by Bain & Company has revealed that increasing customer retention rate by only 5% can increase profits by up to 95%. You already have your customers. You have already paid for their acquisition. But have they brought you the maximum possible profit? At Digital Bee, we know how to achieve up to 50% LTV uplift for your business.
What retention marketing can do for you
Maximize your customer lifetime value
Each of your customers cost you a certain sum of money to acquire. If you get the maximum possible profit from that customer, you get the highest return on your investment. If a customer only buys once, your return is very low. In marketing, retention is the key to long-term profitability.
Cut down expenses on acquisition
Research has proven it can be up to 5 times more expensive to acquire a new customer than to retain an existing one. By focusing on marketing customer retention, you can increase revenue without big acquisition budgets.
Speed up your sales process
An existing customer needs fewer interactions and less information to buy than a new customer does. All objections have already been overcome, the customer already has positive experience - all they need is to know the deal.
What we do to achieve that
Analyze and segment your customer database
We segment your customers by their behavior over time and plan tailored communications with each segment. This ensures every customer gets relevant messages, and relevant = more effective.
Use retention email marketing to engage customers
For each segment of your customer database, we develop a tailored email marketing strategy. In other words, we identify what messages and offers each customer should get, based on their previous behavior.
Use Push notifications to engage customers
Push notifications (mobile and web) let you engage your customers even if you can’t reach them via email, with CTRs up to 90%. By using advanced targeting, you will ‘push’ the right customers with the right message at the right time.
Our full service digital agency focus on the behavioral, transactional, and other data we get about your customers as they interact with your business. This data helps you understand what each customer wants and come up with timely, relevant offers for them.
We use advanced methods like cohort analysis to segment your customers more narrowly and accurately. This allows identifying specific customer behaviors and craft truly personalized experiences for each.
For one of our own projects, we managed to increase customer LTV by 10% in only 6 months. We’ll be offering you the tactics we are confident in, the ones we have tested ourselves.