Today, a successful webmaster must be sort of the "Renaissance man" – jack-of-all-trades and a universal soldier in the web development field. Sometimes he alone has to replace the whole team. Therefore, in our digital era, professional webmaster should (this list, as they say, includes, but is not limited to):
- know the essential programming languages (HTML, Java, PHP) at least at a basic level;
- understand web design and CSS;
- understand the fundamentals of server configuration and database organization;
- ensure site's mobile devices compatibility;
- have above the average SEO skills;
- understand what is online advertising and how it works;
- be able to work with hosting and know the domain name market;
- be able to work with different types of content - from creation to publication.
To properly accomplish so many different tasks, webmaster definitely needs specialized software and services.
On the one hand, there is a certain set of universal services that can perform the majority of required functions. The most famous are, of course, Google tools for webmaster – Google Analytics, Webmaster Tools, Trends and others. In Ua- and RU-net they also widely use webmaster tools by Yandex - Yandex.Webmaster and Yandex.Metrika.
On the other hand, standard Yandex and Google tools for webmaster are often not good enough for advanced webmasters. Besides, sometimes a specific functionality is required that industry giants do not want or cannot implement due to legal restrictions. Moreover, many services develop and improve functions provided by Google and Yandex – remember, there's always room for perfection. Therefore, today, there are so many tools for webmasters that you can easily get lost among them.
Thus, we decided to accumulate some of the most useful freeware and shareware tools for webmaster in one place, taking into consideration modern Internet trends. You might have heard about some of these tools, you might even be using them already, but we hope there are at least a couple of tools that can make your life easier and make the job just a little nicer.
1 SEO Tools for Webmaster are Always Relevant
A great tool to analyze backlinks to the site. It allows exploring competitors' reference weight. Using this information you can then develop or improve your own strategy to build inbound links. It also has a very useful function to track popular content by keywords.
Another powerful tool for webmasters that allows studying competitors' traffic sources and volume.
Moz is a set of distinct and simple tools for inbound marketing. This strategy is used when the company aims to be found by prospects (the simplest example here is the useful blog post). You should pay closer attention to such Moz tools as Open Site Explorer (Analysis of backlinks), Followerwonk (Twitter data analysis) and Moz Local (collects information on what your company looks like on the Internet).
2 Mobile is the New Desktop
A cool tool to run and analyze sites on the go using a multitude of mobile devices, from tablets to smartphones. Free with a registration.
BrowserStack makes screenshots of what your site looks like on a variety of mobile devices. However, because you have to upload a site on every single device and take a screenshot, the process can take quite a time.
3 It's All About the Advertising
The service is also associated with mobile devices and is designed for monitoring of mobile advertising. With AdMobileSpy webmaster can analyze the competitors' performance, track their ads and use received data to create his own unique display.
Advertising is the webmasters' daily bread. Therefore, it's really relevant for them to fight widely spread ad blocking applications. PageFair lets you measure how many visitors are blocking your ads and then communicate with them, convincing (and sometimes forcing) them to allow non-intrusive advertising.
4 Go Social
Today, a successful SEO optimization is hardly possible without taking into consideration social networks. HootSuite - one of many and at the same time one of the best platforms for social media marketing. It is plenty helpful for promoting new content and offers many opportunities for interaction with key users of social networks.
5 Design: Beauty and Functionality
Thi is a free service that provides icon font in vector format. It is easily connected and is very good for ensuring site adaptability.
6 "Spy" tool webmasters
At the dawn of the Internet, anonymity was considered one of the essential attributes of the web. Today, "Big Brother" is watching every your activity on the Net, collecting and analyzing vast amounts of information. That's why lots of tools emerged designed to turn back the clock and ensure anonymity. Some tools do it worse, some – better. Among the latter - HideMyAss service that guarantees complete anonymity on the web. Webmaster or digital advertising agency can use it to track competitors' actions or to assess offers and promotions while staying incognito (you may need this while developing Internet marketing strategy, for example). It also helps to access even the blocked sites. As a bonus, you get a software protection and secure data transfer.
This list does not claim completeness and total inclusiveness. However, we hope that you'll find tools we've picked for you helpful. Use them to facilitate the work and improve your productivity!
Creative Copywriter at DIGITAL BEE
LinkedIn - https://www.linkedin.com/in/alexsakhno